November 17, 2009

Should bloggers disclose their commercial relationships?


As a consumer, I guess its only fair to disclose the blogger's commercial relationships. They're supposed to be beacons of unbiased opinions anyway.


As a marketer, I wouldn't want readers to know I've partnered with a specific blogger. Knowing pinoys can sometimes be just black and white, it might be hard to establish a grey area.


I guess the safest for me is for bloggers to indicate entries as "paid advertorials" when it comes to commercial relationships. That way both blogger and reader/consumer is protected.


You can do it the Nuffnang way, contextual placements are always safe implied  endorsements =p


What do you think?





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