Along Orchard Road last weekend, I bumped into the local street activation of Sony Ericsson's Satio campaign.
I guess it was supposed to be viral and buzzworthy in nature but people didn't seem to care about the bunch of kids bouncing on the street. Observed them for a solid 5 mins and I was the only one who took a pic haha. Reading it from the global campaign material, the activation was meant to "spark something". In other words, do something crazy contagious people will want to capture on their phones and share with friends (another T-Mobile flashmob inspired idea).
Anyway, while we're watching people do crazy stuff with inflatables, Samsung had a very similar idea for its Pixon campaign. Hmmm.