October 11, 2008


Reposting Olay PR from Paulophonic

Filipina women who have experienced and loved leading anti-ageing line Olay Regenerist from their trips in the United States, United Kingdom, China, Australia and Singapore can now get their anti-ageing fix closer to home as skin care brand Olay launches Olay Regenerist in the Philippines this November.

And this October, Filipina women will even have the chance to try it before it hits the stores through the Olay Regenerist One-Day Pre-Sale to be held during mall hours on October 18 at SM Makati Department Store, SM Megamall Department Store, SM North EDSA Department Store, Watsons SM Mall of Asia, and Watsons SM Cebu North Wing.

Olay Regenerist represents a revolution in anti-ageing as it goes beyond skin care to cell care, giving women dramatically younger looking skin. Inspired by clinical treatments, it helps regenerate your skin at the cellular level through its unique amino-peptide complex, which penetrates and renews skin cell by cell.

Four Olay Regenerist products will be available during the Pre-Sale: Regenerating Serum (50 mL); Regenerating Cream, with SPF 15 (50g); Night Firming Cream (50g); and Eye Lifting Serum (15 mL). Each of these products is priced at Php999.

Since stocks of Olay Regenerist will be limited during the Pre-Sale, women are encouraged to sign up for the Pre-Sale Priority List at www.olay.com.ph, or with the Olay Beauty Consultants at the five Pre-Sale stores. From 10 AM to 2 PM on October 18, the Pre-Sale will be open exclusively to those on the priority list. From 2 PM onwards, the Pre-Sale will be open to the public.

Olay made its anti-ageing debut in the Philippines in 2006, when it introduced Olay Total Effects, which fights 7 signs of skin ageing in just 1 bottle. Regenerist is the skin care brand’s premium anti-ageing line, known around the world for its ability to dramatically reduce lines and wrinkles. Its exclusive amino-peptide complex beautifully regenerates skin cells so skin looks, feels and behaves more like new skin.

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