February 19, 2008

Marian, Maja, Heart and....MADONNA?

What were the Unilever guys thinking when they cast Marian, Maja and Heart opposite Madonna? I don't know about you but I find it VERY UPSETTING how these local celebrities are compared to her as if they're on the same level. I'm not saying they're no good. Marian, Maja and Heart have their own strengths but, to be elevated to someone as iconic as Madonna? Cmon! Did Madonna know her Sunsilk endorsement was going to be translated into local campaigns when she signed the global contract? Someone tell her now please! What's next? A Sunsilk sponsored segment in her rumored July concert here? Noooooooo!

Oh and in case you didn't notice, Marilyn Monroe(as well as Shakira in the global version) are in the campign. I also don't see the connection there but whatever.

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